Posted Date: July 1, 2013

If You Want To Get Paid To Speak, Don’t Do This

Money_Get_Paid_To_SpeakHow many of you have landed a speaking engagement and not gotten paid for it? In Speaking On The Side, I talk about this a lot. The past two weeks, I’ve been re-reading the manuscript before shipping it off to my editor, and there are some nuggets about this subject that keep rising to the top:
1 – Don’t call on people who can’t pay you to speak. Sounds obvious, right? Yet, many of us aspiring speakers hope that, somehow, if we really get in tight with the event planner at the local YMCA she’ll find a budget for us. Sure, it could happen. Also, a meteor could strike Earth and destroy civilization as we know it. But it’s not likely.
2 – Don’t assume they want you to speak for free. In the book, I tell the story of how I landed one of my first paid speaking gigs. It was total luck. I was hoping to speak just for the marketing exposure; the meeting planner, fortunately, had other ideas. Next time someone asks you to speak at their event, pretend they have a budget and that you’re worth every penny. See what happens.
3 – Don’t confuse paid speaking with marketing. For every speaking opportunity, you have to ask yourself, “Am I taking this gig to promote my business/employer/day job? Or am I doing it to build my speaking practice?” I know you want to say, “Both!” But you can’t. Because when you do that, you will always “fall back” on taking the gig for free, like a consolation prize. That could be fine; after all, it would certainly be good marketing exposure for your day job. You’re just not going to get paid to speak.
Speaking On The Side, The Definitive Guide To Earning Money & Happiness Without Quitting Your Day Job, is coming in early 2013.
Click here to reserve your copy today.

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